Back to Models by Mark Manson: Implementation Guide

Investment Theory from Models

Investment theory from Models flips the script: the more invested you are in her response, the less attractive you become. The less invested, the more attractive. The distinction is between caring and needing. This guide explains investment theory and how to shift from other-investment to self-investment.

  • Investment paradox: less investment = more attraction
  • Other-investment = energy toward her response
  • Self-investment = energy toward your life

The Investment Paradox

The more you need her to say yes, the less likely she is to say yes. The less you need it, the more likely. Neediness radiates. When you're invested in her response, you're signaling that your worth depends on her. When you're fine either way, you're signaling that you're complete.

Self-Investment vs. Other-Investment

Other-investment = checking her reply, replaying conversations, changing plans for her. Self-investment = friends, hobbies, purpose, health. Shift energy from the first to the second. ConfidenceConnect's neediness tracker helps monitor investment levels.

Frequently Asked Questions

What is investment theory in Models?
Investment theory says the more invested you are in her response, the less attractive you become. The less invested, the more attractive. Self-investment (building your life) reduces neediness. Other-investment (focusing on her response) increases it.

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